completelyignored

Posts Tagged ‘Billy Talent’

Ignored 122: Canadians at Coachella

In Graphic on December 10, 2016 at 3:44 am

ignored123

Ignored 121: Important CanCon update

In Graphic on November 27, 2016 at 3:36 am

ignored122

Ignored 65: When is CanCon?

In Uncategorized on August 9, 2015 at 4:04 am

ignored65a

Ignored 50: No alternative

In Uncategorized on January 13, 2015 at 2:36 am

In a September 11, 2012 press release, Indie 88.1 president Doug Bingley expressed great excitement for the new radio station he was about to introduce to the Greater Toronto Area…

It’s like Rock N Roll in 1957, I think the market is poised to explode with this type of music. It’s a great opportunity for Canadian musicians and Toronto listeners. We’ll have a unique sound unlike anything else in the market.  If you want to hear a sample of Indie Toronto visit http://www.indietoronto.ca

Fast forward two years and a bit, Indie 88.1 has done a decent job at taking a slice of the semi-lucrative alternative/modern rock/indie pie. Recent ratings show that incumbent “modern rock station” 102.1 The Edge enjoys a 2.7% share in Toronto whereas Indie 88.1 has a 1.2% share.

For what it’s worth, CHFI FM 98 leads with a 13% share and that’s with the dulcet tones of Lovers & Other Strangers now streaming elsewhere (sadly).

Perhaps part of Indie 88.1’s success is that it’s probably more commercially viable that their original CRTC ruling would lead you to believe. Yes, Indie 88.1 plays a lot of legit Canadian indie, as promised, but also a lot of non-indie, non-Canadian outfits such as Foo Fighters, Cage the Elephant and Modest Mouse.

As for 102.1 The Edge, they have mercifully ditched a lot of a growly nu-metal nonsense of the 2000s in favour of yes, more Canadian indie… and lots of Foo Fighters, Cage the Elephant and Modest Mouse.

My point? 102.1 The Edge and Indie 88.1 actually have fairly similar playlists.

Check the graphic below: eight of the nine most played Indie 88.1 artists were also in the Top 25 most played Edge 102.1 artists.

In addition, the stations shared 11 artists in their respective Top 25 most played artists lists.

Lastly, I had no idea Edge 102.1 even played K-OS.

1021_IndieFINAL

Ignored 46: Toronto #sm rawks

In Uncategorized on November 16, 2014 at 7:14 pm

ignored46

NOW recently named Fucked Up as Toronto’s Best Band as part of its annual Reader’s Choice survey.

Fair enough but for some reason, reading this compelled me to run a comparison on 30 favourite Toronto bands (anecdotally) and see how they compared in terms of their social media followings on Facebook and Twitter.

Having a ton of density on social media should be a clear sign of popularity. But maybe it’s not? It could mean your label is just ESPECIALLY talented at building your online following or perhaps your fan base skews towards the type of guys and gals who spend too much time on their computer or iPhone.

In terms of this latter suggestion, I was curious to see how veteran-yet-active Toronto bands (i.e. Rush, Blue Rodeo) compares to “hot young upstarts” (i.e. PartyNextDoor, METZ).

Interestingly, there weren’t a lot of clear inferences that could be drawn between age of the band and their ability of mobilize their fans via social media. Granted, this was far from a truly scientific measurement but it does show, in part, that in 2014, fan bases will mobilize regardless of the tenure of the act (with a few outliers, just to confuse us and make us Google ‘PartyNextDoor’).

Check out these cool graphs…

11162014_Facebook

11162014_Twitter

Artists who ranked far higher on their Facebook following: Death From Above 1979, Fucked Up, Cowboy Junkies, Anvil

Artists who ranked far higher on their Twitter following: PartyNextDoor, Kim Mitchell, METZ, Killer Dwarfs, Elliott Brood